'Baby Carrots: How Carrots Became The New Junk Food | Case Study'

02:30 Feb 28, 2022 1 2

'Jeff Dunn believes he can double the $1 billion baby-carrot business — and promote healthy eating — by marketing the vegetable like Doritos. Agency: Crispin Porter + Bogusky Santa Monica More: https://www.fastcompany.com/1739774/how-carrots-became-new-junk-food' 

Tags: carrots , Case , creative , advertising , Snacks , packaging , Case Study , baby carrots , cp+b , healvy food marketing

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