'\"It\'s not business donating its employees\' time to solve a social problem. And it\'s not business using its philanthropic funds to solve the social problem.” If you’ve never heard of shared value before, you are not alone. Announced in 2011 and adopted by Nike, BHP and Mastercard, shared value is “a business using its skills, capabilities and resources to solve an actual social problem,” says Peter W. Yates AM FTSE FAICD. In this week\'s Food For Thought, LinkedIn News Editor Natalie MacDonald explores the concept of shared value, why it\'s important and learns how one of Australia\'s biggest banks equipped itself to identify customers at risk of financial difficulty, saving $70 million in the first year. https://lnkd.in/ddkZkRs Do good or make money? Can companies do both? Share your thoughts in the comments. #linkedinvideo'
Tags: nike , AUSTRALIA , Food for thought , linkedin , Mastercard , fft , bhp , LinkedIn Video , LinkedIn Editorial , Natalie MacDonald , Business Shared Values , Shared Values , LinkedIn Food For Thought
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