'How to create a great brand name | Jonathan Bell'

05:41 Mar 16 0 0

'Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.   TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.' 

Tags: archive , Ted , jonathan bell

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